Robert Scoble refers to a new phrase, Fear of Google (FOG).

Oh, and advertisers want to track everything about you on the Internet. They want to know if you saw a blog about something, and a banner about that, and other stuff about that — how does that all mix into your purchasing behavior. They are looking to Google to give them more answers. I heard more than one brand manager decry that he couldn’t see anything about you other than you clicked on an ad on Google to find his company’s stuff.

Because these folks have so much advertising buying power, watch for Google (and Yahoo and Microsoft, to be fair) to cater to them and give them more data about where you’ve been and what you’ve seen.

Tracking my habits on the Internet would be boring.

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Layne P. Heiny / Administrator for Tux Reports Network

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